Stop Giving Airbnb
a Cut of Everything You’ve Built.
We make the photos and videos that make people want to stay, build the website that lets them book with you, and run the ads that get you seen. So you keep more of what you earn, and you actually know who your guests are.
3 things your property needs:
The Soul.
Photos and videos that make people want to stay.
Most listings look the same. Yours shouldn't. We come and capture the small things people fall for: morning light across the bed, steam coming off a coffee, honey running down a stack of pancakes. It's the difference between someone scrolling past and someone stopping to look, and it's what makes your price feel worth paying.
The Muscle.
A website that takes bookings straight from you.
When someone books through a listing site, the site takes a cut and keeps the guest's details. We build you a website that takes bookings directly, so the full amount comes to you — and so does the guest's email address. That list is yours to keep. Next time you've got a quiet week, you can email them.
The Brain.
Ads that put you in front of the right people.
Waiting to be found doesn't fill a calendar. We run ads on Instagram and Facebook aimed at the people who actually take the kind of trip you offer. For one client, 3,200 people handed over their details at around 4p each — so their bookings stopped depending on whether the algorithm felt generous that week.
Case Study 01.
Great photos get people looking.
A booking page gets them staying.
Otters Holt was doing well, but nearly every booking came through a listing site. That meant a cut off every stay, and no idea who their guests were.
We made content people actually stopped to watch, and built them a website that takes bookings directly. Now they have their own list of 3,200 interested guests, bookings come straight to them, and they keep the full amount.
Otters Holt was doing well, but nearly every booking came through a listing site. That meant a cut off every stay, and no idea who their guests were.
We made content people actually stopped to watch, and built them a website that takes bookings directly. Now they have their own list of 3,200 interested guests, bookings come straight to them, and they keep the full amount.
People on their List
3,200+
Their own contacts, not borrowed from a platform.
£0.04
Cost Per Interested Guest
What it cost to reach one person and get their details.
78%
Booking Increase
Compared with the same month the year before.
Review.
"It’s been completely transformative to finally have control over our own marketing.
For years, we were just waiting for the next booking to appear on a platform, but now we’re prospecting new guests and speaking directly to our regulars on our own terms.
The impact on our profit margins has been massive—not having to pay those heavy third-party commission charges on every stay has fundamentally changed our bottom line. It is rare to find a partner who truly appreciates the aesthetic side of a luxury home while being so relentlessly focused on the commercial numbers that actually fill it. I would highly recommend Merry Marketing to any property owner that wants to elevate their business."
Laurie & Chris
Otters Holt Owners
Case Study 02.
Before I did this for places to stay, I tested it on my own business.
I co-owned Outrageous Cakes for four years. It grew to 90,000 followers and six figures a year — not by chasing customers, but by making something people went looking for. One nine-second video reached 4.1 million people.
What I learned there is what I do for clients now: make something people want to look at, build an audience that belongs to you, and stop leaving it to luck.
I co-owned Outrageous Cakes for four years. It grew to 90,000 followers and six figures a year — not by chasing customers, but by making something people went looking for. One nine-second video reached 4.1 million people.
What I learned there is what I do for clients now: make something people want to look at, build an audience that belongs to you, and stop leaving it to luck.
Total Followers
90k+
Built through design people wanted to share.
Yearly Revenue
6-figure
From a business that brought customers in on its own.
4.1M+
People Reached
From a single nine-second video.
Review.
“I worked with Rebecca for years at Outrageous Cakes and honestly, she was such a massive creative spark for us. She’s never short of a weird, innovative idea, and you just knew that every time she picked up the camera, a viral moment wasn't far behind. She has this way of seeing things differently and turning it into content that people completely obsess over. If you want someone who genuinely gets how to make a brand stand out, she’s the one.”
Natasha Clair
Founder, Outrageous Cakes
The Mind Behind Merry.
I’m Rebecca Merry.
I started Merry Marketing because I kept seeing beautiful places lose money to booking platforms and get lost among a thousand identical listings. Three things I bring:
Strategy.
A first-class degree in Advertising. I build campaigns around why people actually book somewhere — not just what looks nice.
An eye for detail.
Nearly ten years making content, plus qualifications in interior design, styling and photography. I know how to make a room look like somewhere you'd rather be.
Proof it works.
I built my own brand to six figures and 90,000 followers, and I now bring clients interested guests for as little as 4p each.
Want more guests booking with you directly?
You've built somewhere people would love. It shouldn't be buried among lookalike listings, or handing over a cut of every stay.
Let's make it the place people go looking for.